Recent studies show an increase in brain stress when participants viewed unattractive buildings.

These studies include designing and construction, residential and commercial, behaviorist, brain scientists, artists, et ceter so that all aspects of the situation are considered in the whole.

Results show people have a negative reaction, usually unconsciously so that one is unaware of the situation, to buildings, interior and exterior, that do not manifest pleasure and beauty.

And that this negative reaction affects our outward behavior in an undesirable negative manner.

How does this stress affect the functional success of buildings?

What is the priority level of pleasure and beauty considered for buildings over all other levels?

In a perfect world, all aspects of life would be realized and complete.

Awareness of this stress in our behavior from unattractive and pleasurable buildings is the first step toward rectifying it.

Is it not of merit to make all efforts possible to achieve desirable results at the highest level?

The fast pace and quick results sought in today’s world of cell phones and computers does not erase the fact that underneath it all we are human beings.

Food for thought.