Have you noticed recently how much of the colors grey we see in our daily lives.

Most of the cars today are black, white, or grey.

How much grey do you see in the construction of commercial buildings and exposed concrete?

During this time of year much of foliage is very grey or dull.

looking outside these days even much of the sky is grey.

With the announcement of it’s 2023 color of the year, Pantone is giving us a short in the arm to help brighten things up.

The color they have chosen for 2023’s Color of the Year is viva magenta.

It is described as “about optimistic celebration, experimentation, and unrestrained self expression“.

All of which is a bright spot in view of the world situations today and for the past two to three years.

This color, according to their announcement, is “involking the focus of nature, it galvanizes our spirit, helping us to build our inner strength”.

All of which is well and good.

It has always been my position that colors should always be chosen for the best aesthetic results of the project situation regardless of other factors.

This position remains the same.

When I was in design school, the color then currently popular, chic, trending, and talked about was magenta. Although this one is a little different, the question is asked, “Does history repeat itself?”.

Food for thought.